Bachelor Program

BBA in Tourism and Hospitality Innovation

A global business program preparing students to succeed in an integrated world economy through intercultural competency and international exposure.

4 Years
Duration
Multi-Campus
Format
€12,000 / yr
Tuition
8 Semesters
Program

Program Overview

The program involves studying business in a foreign culture through a study abroad semester at one of our international partner universities.

Students can specialize in business topics within an international context and pursue global career opportunities.

Double major students must complete three additional upper-level business courses beyond core requirements.

International Study Experience

Students must complete one semester abroad with 12 credits, including at least 9 upper-level business credits, typically in the third year.

12 Credits Abroad9 Upper-Level CreditsThird Year

Second Language Requirement

Students must complete at least 3 credits in a language other than English. Prior language proficiency may qualify for assessment.

Minimum 3 Credits

Upper-Level Requirements (30 Credits)

CourseTitleCredits
BUS 379Cross-Cultural Management3
BUS 400Business, Society, and Nature3
BUS 420International Business3
BUS 421International Marketing3
ElectivesSix upper-level business electives18

Program Outline

First Year

Semester I

BUS 100 - Introduction to Business3
BUS 160/CIS 110 - Computerized Business Applications and MIS3
ECON 100 - Principles of Microeconomics3
ENGL 105 - Academic Writing3
MATH 111 - Calculus I3-4
or MATH 141 - Calculus for Business

Semester II

BUS 120 - Essentials of Marketing3
BUS 145 - Introductory Financial Accounting3
CMNS 125 - Introduction to Professional Communication3
ECON 101 - Principles of Macroeconomics3
STAT 106 - Statistics I4

Second Year

Semester III

BUS 203 - Organizational Behaviour3
BUS 221 - Professional Selling3
BUS 249 - Introduction to Finance3
CMNS 251 - Professional Report Writing3
General education requirement3

Semester IV

BUS 201 - Human Resource Management3
BUS 226/ECON 226 - Economic and Business Statistics3
BUS 227 - New Business Development3
BUS 247 - Introductory Management Accounting3
BUS 261 - Business Law3

Third Year

Semester V

BUS 320 - Business Research Methods3
ECON 307 - Managerial Economics3
BUS 349 - Financial Management I3
BUS 420 - International Business3
General education requirement3

Semester VI

Electives - Four upper-level IB electives (study abroad)12
General education requirement3

Fourth Year

Semester VII

BUS 403 - Strategic Management3
BUS 404 - Management Science3
BUS 379 - Cross-Cultural Management3
Upper-level IB business elective3
General education requirement3

Semester VIII

BUS 400 - Business, Society, and Nature3
BUS 405 - Business Management Simulation3
BUS 421 - International Marketing3
Upper-level IB business elective3
One additional lower- or upper-level BUS course3
DURATION
3 Years
LOCATION
Multi-Campus Global
ELIGIBILITY
Grade XII
FORMAT
9 Terms (3 per Year)
START DATE
Fall 2026

Curriculum

From tourism fundamentals to global hospitality leadership and innovation.

Duration

3 Years

Certification

Level 6 (EU) / Level 7 (UK)

Format

Multi-Campus Global

Foundations of Tourism & Service Excellence

Build a strong foundation in tourism and hospitality fundamentals, service excellence, and customer relations.

Term 1

3 Courses
Introduction to Tourism & Hospitality Industry
Principles of Management & Service Leadership
Business Communication & Multicultural Awareness

Term 2

3 Courses
Click to expand

Term 3

3 Courses
Click to expand

Graduate Outcomes

Graduates pursue careers in hotel management, event planning, tourism policy, destination marketing, and service innovation.

Hotel Management

Event Planning

Tourism Policy

Destination Marketing

Service Innovation

Apply for our September 2026 batch

A simple three-step process designed to understand your potential, not just your scores.

1

Fill out the Application form

2

Attempt the GI-SMART Trial, a 75-minute AI-Powered Aptitude test

3

Interview with an Industry Leader to assess fit

Scholarships

Financial support covering up to 100% of tuition. We evaluate potential, not just grades.

Celebrating exceptional talents beyond academics. If you're leading in fields like dance, space science, or robotics, this scholarship is designed to propel your unique journey forward at GI-SMART.

Eligibility

Recognized in the top 1% in any field.

Career Labs at GI-SMART

A structured approach to professional development that goes beyond traditional internships. Work with real companies, shadow leaders, and build a portfolio of experience.

Shadow Top CXOs & Teams

Work with business leaders and companies while enriching your resume.

Real Life Assignments

From EV mobility to real estate, witness industries firsthand.

Not Just in the Summer

Intern during terms, evenings, and weekends for continuous growth.

In-Term Internships

Collaborate with cross-functional teams in marketing, finance, product management, and business development. Gain a well-rounded understanding of how businesses thrive.

131,760+
USD cumulative stipend
110+
Internships placed
15+
Countries

Hiring Partners

McKinsey
Google
Microsoft
PepsiCo
Nestlé
Goldman Sachs

Frequently Asked Questions